This video is a product which was animated 2 dimensionally. It's target audience are likely to be animation enthusiasts aged 12-25 since it is animated in an incredibly elaborate and complicated style. The video is distributed through YouTube, since the creator Felix Colgrave has an online following. The visuals are animated in a psychedelic stlye, which compliments the surreal storyline, which is makes the video funny and interesting to watch, which makes the video entertaining.
Inform: THINK! Child Road Safety: Tales of the Road campaign
This video is a product which was animated using CGI, using a realistic CGI set along with CGI characters. It's target audience are children, both male and female aged 7-14 (who are therefore old enough to be in situations where they may have to cross a road by themselves). The video was distributed on TV channels during adverts, specifically on children's TV channels, in order to increase the chances of a child watching the advert, and being informed of how dangerous roads can be. The CGI visuals are used to attract the target audience and make them more interested in the video, since children engage more with audio-visuals which are animated. The CGI visuals also are created in an realistic style, in order to make the videos message more effective and frightening in order to reduce car accidents with pedestrians.
Entertain and Inform: Planet Earth 2
This video is a product which uses live action footage of wildlife, narrated by David Attenborough. It's target audience are ABC1 families because the programme is both entertaining (due to incredible cinematography) and educating (David Attenborough's commentary). The advert was distrubted on social media's such as Facebook and Youtube in order to gain the attention of the target audience, who are all likely to use social media. The length of the promo is short in order to maintain the target audience's attention until the end, since if the advert was too long, the audience would bet bored and lose interest.
Promote/advertise:
This video is a product which uses live action footage to create a music video for the artist Flying Lotus. It's target audience are males aged 16-25 since the artist is a hip-hop artist, featuring an even more popular rap-artist Kenrick Lamar, who is incredibly popular artist among that age group. The promo was distrubeted through social media such as Facebook, Twitter and Youtube, since the target audience use social media often. The visuals feature 2 children dancing to the music which the video is promoting, in order to promote that the music's purpose is to entertain.
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