Tuesday, 27 June 2017

LO1: Intertextuality

Intertextuality is when a media product cross's over another, for example when Rick and Morty cross over with the Simpsons.

Intertextuality is an aspect of post-modernism. Parody's, pastiche's, cross-overs.

Adrew Goodwin (1992) - Dancing to Distraction

1. Genre characteristics
2. Relation ship between music and the visuals
3. Relationship between lyrics and visuals
4. Voyeurism and notion of looking/screens within screens
5. Star image and brand
6. Intertextuality to films and other texts

Blockhead - The Music Scene


This video fits into Adrew Goodwin's theory because it contains voyeurism and notion of looking/screens within screens. The video contains visuals that represent oversexualised features which are seen within the media, the video also contains many screens within screens which characters are watching.

Tame Impala - Feels Like We Only Go Backwards


This video's visuals match the music which the video is for, the music's genre is psychedelic, and the trippy video's visuals is timed cleverly to the music, creating the impression that when you are wathcing the video you are on drugs, which is the purpose of psychedelic music.

Metallica - Enter Sandman


This video's visuals match the lyrics which are within the song. The song is about the sandman coming and giving a child nightmares. Aswell as showing the band singing, the video shows visuals which represent the sandman, and during the part where a satirical prayer is said, a visual of a little boy praying is shown. Visuals also show the boy going to sleep and falling into a dark place, representing him going into a deep sleep of nightmares.

Gorillaz - Stylo


This video links to the theory because it contains intertextuality. The reason for this is because the video contains the actor Bruce Willis and follows a Gorillaz vs Bruce Willis narrative. People are instantly going to be interested in the video because of this, since Bruce Willis can mean many different characters to many different fans.

White Stripes - Fell in Love with a Girl

 

This video links to the theory because it showcases the band's brand well with the videos constant use of the colours black and white. The band's star image Jack White is known for wearing red and being pale and having black hair, and their album covers usually feature this, so it seems fitting that in order to get the band's brand across to the audience through this video, which uses mostly white and red Lego.

Nirvana - Heart Shaped Box

                                                                
This video links to the theory because the video contains clear characteristics of the genre "grunge". This is shown through the band members costumes, which clearly fit the grunge scene during the 90s, it is also shown through the video's narrative, which is dark and slightly messed up, just like grunge music. When the band performs in the video, there are scenes when Kurt Cobain throws his guitar around, and kicks the drum kit, which was they type of thing grunge bands did when performing.

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LO4: Offline Edit

Offline Edit Sandersons from George Allan on Vimeo . This is the offline edit created which features the raw footage.