LO2: Client brief and audience requirements

The client brief is to create an advert for the company Sandersons, it is important however that the promotional video can be successful as a silent advert, since the company intend for the advert to be shown on their huge screen in their store, which can be seen when entering the building.

The target audience for Sandersons are ABC1 audiences, because Sandersons products include brands like Barbour and Penhaligon's, which are very over priced products which are only likely to be bought be people with lots of money to spare.

When visiting the store, I found that although Sandersons target a younger adult audience, a lot of the customers were very elderly. Therefore the age range for their target audience, I think is 24 to 40 years of age.

The gender of the target audience is difficult to narrow down, since Sandersons due have items for mean, however the majority (atleast 70%) of their products are aimed at a Female Audience. Since their shop offers services like having your make up completed, and sells mainly perfumes, make up and woman's clothing, however the advert will still need to appeal to a slightly wider audience, therefore a male should be included in the vox pop.

A mood board for the target audience has been created below: