The target audience are people who are citizens of the UK and more specifically live in Birmingham. The target audience's age are likely to be 18 year olds, since the video informs the audience how to vote, and people who arn't likely to already know this are likely to be new to voting because they've only just become old enough to vote. The target audience is likely to be both genders since both genders can vote, and are likely to be in any social class since any social class can vote.
The audience are addressed through the type of music which is used in the background since the music is meant to appeal to a wide audience and doesn't fit into any specific genre. The person speaking to the audience is a black female, which helps the video address a wider audience since that person is of a different ethnicity and isn't a male. The woman is also young looking and which means the audience can relate with her more easily and can imagine themselves voting more if they watch a video of someone like them voting. The vidoe also showcases local places where voting places are likely to be.
Editing techniques
Informative piece?
This advert addresses
Intertextuality
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